Actually, it doesn't say that. It's an amalgamation of a Pepsi-Cola sign and one that once read "CARSON DRUG" I believe. But the idea of tickling "yore" innards was a humorous one, nonetheless... did the Pepsi people think that, just because this sign was being painted in Ardmore, Oklahoma that it would make more sense to us yokels and hayseeds to spell it "yore" and use the term "innards" ?
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